americangreetings.com + bluemountain.com
Managed a large cross-functional team of 30+ creative developers/writers and 6 UI designers. I pioneered digital content production (daily, weekly, and monthly content) and publishing processes for the world’s largest subscription sites (including Americangreetings.com, BlueMountain.com, eGreetings.com and beatgreets.com), directly driving over 4 million user subscriptions.
