justWink - Digital Migration
As a Sr. Creative Consultant at AmericanGreetings.com, I spearheaded the digital evolution of justWink - transforming a highly successful physical card line from our parent company into a dynamic, multi-platform digital offering. I led the complete end-to-end web architecture and UI/UX design, creating an intuitive digital ecosystem across web and mobile. A major highlight of this project was leading the creation of the justWink Apple Watch app, which earned me an invitation to Apple WHQ to collaborate closely with their team for the initial product launch.
